Making Them Believe by Dan Kennedy & Chip Kessler
From: Dan Kennedy – and now, for something COMPLETELY DIFFERENT…..
Make them gasp. Make them “buzz” about you.
Make them believe. Make them buy.
In the early 1900’s, this man made millions, drawing customers from all across America, to his ‘hospital’ for goat testicle transplants – the purported cure for erectile dysfunction (long before Viagra®).
Really. Yes he did.
And what could this possibly have to do with you and your business, here and now?
It could change everything.
It could gift you with mesmerist ability to attract, captivate and convince customers, clients or patients as never before.
I’m here to offer you invitation, to travel back in time with me, on guided tour, to meet, observe, listen to and examine actual advertising and marketing practices, even the actual marketing literature and sales copy used by one of the most bold, daring, outrageous, “out there” promoters in American history.
But this is far more than history lesson or amusing curiosity….
…Discover How To Put The 21 Principles & Lost Secrets of Dr. John Brinkley, from our MAKING THEM BELIEVE book
To Work For Your Business Purposes….
to Fuel Your Own Fame And Fortune….
to Intrigue Your Customers…
and Invigorate Your Advertising, Marketing and Promotion with High Drama and Magnetic Attractive Power.
Dear Friend & ‘Serious Student’,
If you’ve read the book I’ve co-authored with Chip Kessler about Dr. Brinkley’s marketing – MAKING THEM BELIEVE – you have a head start on the subject matter in this letter. If not, no problem.
Either way, we’re going to give you a copy of the book as a free gift – for yourself or to ‘re-gift’ to key member of your sales and marketing team, associate or friend.
Everybody gasps out loud at the promotional bravado of the daring Dr. Brinkley revealed in this book.
But a real “transplant” of the best strategies deployed by Brinkley into your business activities, to add “dramatic magnetism”, is now available – and you don’t have to travel by train across the country or risk going under the knife, nor pay as much as a Brinkley testicles buyer did…to have Chip Kessler and I guide you to practical, profitable implementation of the 21 Principles introduced in the book. (Could YOUR business profit by amping up its Dramatic Magnetism? You betcha!)
We have prepared a comprehensive Home Study Course and Archives Collection that is both fascinating treasure trove of actual Brinkley examples and “how to” translation of all that Brinkley did (in marketing his absolutely preposterous cure) to the marketing of your (probably) less preposterous, more legitimately valuable cure – for whatever ails your customers, whether that’s chronic back pain, boring weekends, money troubles, dead end careers or crab grass.
Quickly, the cool parts first.
Included: (1) you’ll hear ACTUAL (digitally re-mastered) Brinkley radio broadcasts (his lead generation purposed ‘fireside chats’) just as the public heard them in 19__. (2) You’ll see and pick up and handle precise replicas of actual Brinkley marketing literature (“books”) exactly as he published and distributed them to prospective patients. (3) You’ll go inside his entire ‘marketing machine’, step by step by step. This amazing Archives Collection includes complete and completely authentic copies of THE DR. BOOK and two other key pieces of Brinkley sales literature. The book A TRIBUTE TO DR. BRINKLEY, and the booklet AFTER 21 YEARS, A DREAM COME TRUE – reprinted so you can remove them from the Manual and examine them just as a prospective patient would have….read the fascinating sales copy, study them, get a sense of them. There are also audio recordings of actual Dr. Brinkley radio broadcasts. Not re-creations. The ACTUAL, complete broadcasts. (4) Plus written transcripts for easy note-taking. (5) Plus 13 iconic photographs. This is a treasure chest of Brinkley persuasion brought to life for you, placed into your hands for close examination!
Reading the book we’ve written about Dr. Brinkley’s marketing is one thing. Stepping into your personal Time Machine and traveling back through time to sit by your radio and hear his Sunday evening health talks just as prospective patients did….to page through and read his most persuasive booklets as a prospective patient did….this will stimulate your own creative marketing imagination s nothing else can!
Along with the Archives Collection, a comprehensive reference and “how to” Manual to facilitate your profitable use of The 21 Principles. The huge Manual includes notes; challenging, self-diagnostic questions to ask yourself about The 21 Principles – as a means of being your own consultant and coach; an Action Guide for you to use in applying The 21 Principles to your business in a practical and disciplined manner; discussion of The 21 Principles with Chip Kessler on two audio CD’s; and my own exclusive presentation about the importance of John Brinkley and The 21 Principles, on an audio CD titled ‘Unlimited Riches’ that I’m certain you’ll want to listen to repeatedly to extract full value. (And, as bonus, 14 classic ‘medicine show’ ads from my personal ‘swipe files’, and 3 legendary ad campaigns for ‘cures’ examined.)
Is this for YOU?
To be fair, this isn’t everybody’s morning toast and cup of tea. You have to be bold and ready to be bolder – fortune favors the bold. You have to be in a position to capitalize on ‘lost secrets’ for putting ideas across to the public or specific prospects in a way that sets you apart from all others, and be willing to step into such a spotlight. In short, you can’t actually be in need of a testicular fortitude transplant!
You also need to be a serious student of marketing, psychology and even advertising and marketing history. I realize there are people who just want the red button installed on their site and could care less about any deeper understanding, and frankly, if that’s you, this Course and Archives Collection will be wasted on you! But if you’re anything at all like me and are profoundly fascinated with great American rogues, renegades, promoters, salesmen and rule-breakers….and you are even more interested in how they pull off what they do, than just in their stories….and you are always on search for ‘lost secrets’, different perspectives and creative inspiration – well, then, this package is going to keep you up all night, and make you a boatload of money.
This is an exhaustive, in-depth “exam” of the 21 Principles we’ve extracted from the marketing that fueled Dr. John Brinkley’s extraordinary dominance of an entire field of business and that captured the entire nation’s fascination, quite literally MAKING people buy. If the heart beating in your chest is that of a true marketer, you are as amused, amazed and fascinated with Dr. Brinkley as I was when I first discovered him….and eager to do the most thorough job possible in bringing these 21 Principles to bear for your business and your financial gain.
To that end, Chip Kessler and I have put together the most unique package of resources imaginable.
- Enter the “Brinkley Marketing Vault” to Read, Hear and Discover for Yourself Why the Good Doctor was Able to Make Them Believe and Built a Fortune … What Marketing Strategies Did J.R. Brinkley Use to Accomplish This?
- Experience How J.R. Brinkley Made Himself and His “Cure” so Irresistible That People Traveled Hundreds if not Thousands of Miles (spending big bucks in the process) to Have the Doctor Treat Them … What Marketing Hot-Buttons and Triggers Did Brinkley Push to Make This Happen?
- Discover What Dr. Brinkley Did to Position Himself as the Leading Expert in his Particular Fields of Medical Service in Order to Enjoy a Steady Stream of Business … What Marketing Techniques Did Brinkley Put into Play That Worked Every Time Without Fail?
MY Pledge. THIS Is Different Very Different.
As you know, I’ve been putting together marketing training materials, resources and tools for over 30 years. Pre-CD’s, my audio recordings consumed enough tape to circle the globe many times. If you own every resource I’ve ever developed (as some self-made millionaires do!), that library requires its own room….no problem if you’ve applied even just bits ‘n pieces, your wealth has certainly been enhanced. While I’m proud of all I’ve put forward, prouder of some of these ‘children’ of mine than others,
I have never had the opportunity to bring as unique a resource as this to you. I know from personal experience how in-depth study of a truly remarkable marketer’s life, times and methods can ignite a wave of sales and marketing breakthroughs to far greater extent than just being told about or reading about methods. This isn’t more information. It is inspiration!
Personally, I’ve gone to great extremes to find and acquire rare archival items from past marketing masters – from Napoleon Hill’s original newsletters, magazines and sales letters to sales materials from the likes of Barnum, Houdini, one of the earliest personal growth promoters, Edmund Shaftesbury, to more contemporary figures like Ogilvy in advertising, Jerry Buchanan in info-marketing. Once I discovered Dr. Brinkley, had I been offered the chance of getting actual copies of his radio broadcasts and sales literature, I’d have cheerfully paid thousands, maybe tens of thousands of dollars to get it, just as I have done to obtain such items originating with other extraordinary figures in the evolution of direct marketing. In toto, I have invested over $200,000.00 in obtaining such items for my personal library – not just to collect, but to draw from, giving myself the advantages of greater depth of understanding and greater creative inspiration. If you emulate me or are ready to, then collecting, learning from and being inspired by “giants” is mandatory.
Fortunately, at least in this instance, you need not search…need not pay out large sums….need not painstakingly assemble this rare find for yourself. Thanks to Chip Kessler’s efforts, you need make no such major investment. This material has been assembled for you at great effort and cost, possible only because of Chip Kessler’s familial connection (by marriage) to the Brinkley clan, and the cooperation of a team of researchers and archivists at the Kansas State Historical Society, and Chip’s own thorough understanding and profitable use of our kind of marketing. But, incredibly, for less than $500.00, you can own the fascinating archive items as well as mine and Chip’s in-depth analysis, commentary and tools for application of The 21 Principles.
(A price increase to $997.00 is intended in the near future. The present, obviously, surprisingly low investment is for the introduction of this program.)
“I was amazed how relevant and timely Dr. J. R. Brinkley’s marketing is for today’s applications. Every day it’s a battle to convince prospects that your solution is the best possible answer to their problems. Dr. Brinkley’s marketing is a terrific case example in language, answering objections and overwhelming your prospect with examples. That plus, the 21 principles outlined in the guide are excellent. Those pages of the book are worth 10 times my entire investment. In fact, those principles gave me the pieces I needed to create an entirely new business. So, that’d make those pages worth 1000 times my investment.”
Robert Skrob, CAE, President Information Marketing Association, Tallahassee, FL, www.info-marketing.org
“Dan Kennedy’s strategies have transformed my business in phenomenal ways. I’ve learned to take back control of my life by controlling the access my clients have to me, slay the time vampires that suck up the most productive hours of my day, raise my fees, fire problem clients, and build an ‘iron cage’ around my best clients through newsletters and other tools. When I learned that Dan collaborated with Chip Kessler to explore the incredible success of Dr. John R. Brinkley (despite the outrageousness of what Brinkley actually did), I knew I had to invest in this course to see how I can apply those principles to my own business.”
Christi Dennard, CPA, Tyler, TX, www.cdennard.com
“Both my daughter and I read The Making Them Believe book in less than a week. We can say we devoured the information. When we got the home study course we were like kids in an amusement park! The material is beautiful in its presentation and so full of content and ideas. On a plane the other day we had the manual with us and we were going through checking how to implement the 21 principles in our business. We also created a sales letter for a new offer based on one of the examples. We as human beings tend to learn by example and repetition, and the chance to study a marketer’s life can make all the difference in a business. Thank you for providing us with this opportunity!
Shahar Boyayan, Salt Lake City, UT www.buzzbooster.com Your Modern Marketing GPS
You are, of course, protected by guarantee.
If you do not agree that you’ve had a truly unique resource placed in your hands, of immediate value but also worthy of repeat listening, reading, examination, and of permanent reference value, even of historical importance, and you choose not to keep it for your library, return it within 60 days for full refund. Dr. Brinkley (incredibly) guaranteed his work. The least we can do is guarantee ours! We also guarantee ours to be free of adverse side effects (although it may induce sleeplessness, unbridled creativity, heightened aggressiveness, invigorated courage, more precise and effective use of persuasive language, fame and fortune.)
Act Now
Or print out and use the Acquisition Form included with this letter to get this ground-breaking program rushed into your hands, while available at its low introductory price. An exciting sales and income breakthrough for your business lies between its covers, in its archival items, in its CD’s, waiting for you!
Sincerely,
Dan S. Kennedy
PS: If you’ve read the MAKING THEM BELIEVE book, this should be a “non-decision” for you! If you somehow arrived here without first reading the book, I urge you to go to amazon.com, BN.com or your favorite bookseller and get a copy rushed to you. I promise you won’t be able to put it down.